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The account shares innovative, eye-catching logo designs, but it also goes a step further by featuring mock-ups of the way designers might recreate popular logos. The logos are varied in terms of their types (pictorial, abstract, wordmark, et cetera), and featured from different genres and industries. It shares logos created by web artists using various graphic design tools. This will help you have more clarity about what you’re looking to create and how you must proceed with the design.īelow is a collection of accounts and resources where you can find logo inspiration. For this reason, we introduced a new logo featuring two separate parts that “come together” to form a shield, and we also developed the tagline ‘Together is power”.īefore you get started, it’s best to look for design inspiration and, perhaps, even take a second look at some of the iconic brand logos. “ The new McAfee is driven by the belief that only when people, technology, and organizations work together we can address the biggest challenge of the digital age - cybercrime. On its rebrand page, McAfee mentions the design significance of its logo. But look closer and you’ll find the shield forming an “M” while, at the same time, creating an interlocking connection across all sides.

The McAfee logo is an example of how you tie a brand’s core values to the design.Īt first glance, the emblem looks like a shield, which symbolizes “ protection”.

Disney, the son and nephew of The Walt Disney Company’s founders, said: “ When your values are clear to you, making decisions becomes easier.”Ī great customer experience, diversity, inclusion, honesty, and quality (of product/service) form the core values of almost all business organizations. And all that was before it started providing on-demand entertainment on handheld mobile screens. Then switched from a pay-for-use model to a subscription-based model. It first rented out DVDs through a mail service in the US. Netflix, the popular OTT platform, has filled several market gaps since its inception. Brands can ask their potential customers what they are missing and then develop a solution to fill that gap. The motivation to start a business varies from one brand to another.įor some, it is a case of filling an existing gap in the market. That, then, helps create the best logo, representative of your brand.Īsking yourself the following three questions is the easiest way to define your brand the following three questions: You must have a clear idea of who you are as a brand.

To quote Seth Godin: “ A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”ĭesigning a logo is a step towards fostering a strong brand identity. The term “brand identity” refers to all the visual elements - such as the logo, typography, colors and more - associated with a brand.